Creating an inclusive media and production studio in the heart of Union Market District.
How do you create an inclusive space that amplifies community voices and empowers creators? This question is essential because media production spaces often lack diversity and representation, and creators from marginalized communities may face barriers to accessing high-quality equipment, technology, and training. The goal of the new studio was to provide a space for creators to produce high-quality content and to build a community that reflects the city's diversity. The target audience for the studio includes independent creators, community organizations, and businesses that want to tell their stories through podcasts and other digital media.
The first phase involved developing a strategic plan for the new studio. This included defining the studio's mission, goals, and target audience, as well as outlining the services and equipment that would be offered. The physical buildout of the studio involved assess for its accessibility features, layout, and equipment selection.The team focused on creating an accessible and welcoming space that could accommodate a wide range of creators and community members. We developed a synced brand identity, created custom illustrations and designs that reflected the studio's values and mission.
During our initial production launch, we used a mixed-methods approach, including qualitative and quantitative data sources. Qualitative data collected through interviews with staff, creators, and community partners to understand their perceptions of the studio's inclusivity and empowerment. Quantitative data collected through surveys and analytics to evaluate the studio's impact on creators' skills, confidence, and engagement.