Heritage is more than where you're from, it's what you're made of.
How do you tell the story of Heritage? The Hispanic Heritage Foundation had 34 years of archived stories, but lacked a scalable storytelling platform to share them. How could they create a podcast that would both honor their history and engage new audiences? Established by the White House in 1988, HHF is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.
Our team tackled the challenge head-on, from research and strategy to branding and distribution. We mapped out personas and created episode agendas, designed a new podcast landing website, and crafted social media marketing assets to reach the right audience.
Our launch strategy involved bi-weekly recordings both in-studio and virtually. To keep our content fresh and engaging, we developed a monthly strategy for rolling out new episodes, which allowed us to stay on top of emerging trends and topics.
In addition, we had the unique opportunity to record episodes of Fritanga in remote locations and document the entire experience. This not only provided our listeners with a fresh perspective on Latin American culture and cuisine, but also allowed us to showcase the diversity and richness of the region.
By combining in-studio and virtual recordings with on-location episodes, we were able to offer a dynamic and engaging listening experience for our audience. Our monthly strategy rollouts helped to keep our content relevant and timely, while also ensuring that we maintained a consistent schedule of releases.