Trust For The National Mall
Stories that will move you. An audio experience of our Nation's history.
The Trust for the National Mall had a wealth of historical archive data and stories, including audio testimonials from historic figures, first-hand accounts from people attending the march on Washington and civil rights movement, and video content. However, they lacked a way to easily and effectively share this information with a wider audience. The organization wanted to reach a wider audience by sharing the long history of the National Mall in Washington DC through a podcast series and audio tour across different locations and historical landmarks. They wanted to make it easy and accessible for anyone to learn how they can get involved and eventually visit the grounds - digitally or in person.
Stories That Move
To help the Trust achieve its goals, we started with an exploratory discovery to uncover these hidden gems of stories and worked with the Trust team to identify the new location audio tour stops, specific voices / stories to use for new podcast and which to reuse at each audio tour landmark. We conducted several workshops with the Trust team to better understand their goals and vision for the project, as well as their target audience and their needs.
Discovery & Workshops
Strategy & Research
Experiencing The Tour
Once we had a clear understanding of the project goals and content, our team went to work creating the audio tour stops for each landmark on the National Mall. We carefully curated the audio content to provide a compelling narrative that was both educational and entertaining, while also highlighting the key historical moments and figures associated with each landmark. We worked closely with the Trust team to ensure that the audio tour stops were accurate, engaging, and effective in conveying the desired message.
Our next task was to create design mockups of the new mobile app and how it would function from a user perspective. We worked with the Trust team to identify the key features and functionalities that would be required, as well as the overall look and feel of the app. We designed the app to be easy to use and navigate, with clear and concise information that was both educational and entertaining. In addition to the mobile app, we also completed a full website redesign of the campaign's website. The new website provided content, feeds, information, and additional resources for visitors of the National Mall. We designed the website to be visually appealing and easy to navigate, with clear calls to action to encourage visitors to explore the National Mall further.