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ecosystem.articles
Soul Mega: Elevating the Craft-Beer Experience
Caandor Labs Launches New Soul Mega Website!
We are thrilled to announce the successful launch of our client Soul Mega's new custom website, developed in collaboration with Caandor Labs. This milestone marks an exciting chapter in Soul Mega's journey, as they continue to make waves in the craft-beer industry. With a focus on scaling internal operations, connecting with their growing audience, and embodying greatness, Soul Mega has chosen Caandor Labs to bring their online presence to life.
A Custom Design Aligned with the Brand
At Caandor Labs, we understand the importance of aligning a website design with a brand's identity and values. For Soul Mega, we created a custom design that captures the essence of their new branding. The website's visual elements, typography, and color scheme were meticulously crafted to reflect Soul Mega's vision of limitless potential and their commitment to creativity and inclusion.
Powerful CMS Systems for Management and Ease of Use
Soul Mega's rapid growth from a single tap location to over 200 locations in the DMV area required a robust and user-friendly content management system (CMS). Caandor Labs seamlessly integrated powerful CMS systems into the backend of the website, providing Soul Mega's team with efficient tools to manage inventory updates, announce new beer releases, and share information about new locations. This integration empowers the Soul Mega team to scale their internal operations and serve their expanding audience effortlessly.
A Journey from Homebrewing to Craft-Beer Experiences
Soul Mega's mission statement, "the embodiment of greatness," serves as a guiding light for their brand. They strive to make their mark within the mainstream craft-beer industry by offering stylistically un-styled craft-beer offerings and fostering a culture that embraces creativity, inclusion, community enterprise, and social responsibility. Caandor Labs is honored to support Soul Mega in realizing their mission through the launch of their new website.
The story of Soul Mega is one of passion, growth, and community engagement. Co-founders Elliott Johnson and Jaho began their journey through a love for beer and the endless possibilities that arise from water, malt, hops, and yeast. Starting with sharing their homebrewed creations with friends and family, their passion grew, leading to homebrew pop-up events in 2017. These grassroots experiences not only provided valuable consumer feedback but also educated the community about the craft-beer revolution.
In 2018, Soul Mega was officially incorporated, marking a significant milestone in their journey. The following year, they began selling commercial beer in the market, expanding their reach and impact. From being a distributor and marketer of small batch beer, Soul Mega has evolved into a brand that creates craft-beer experiences for all, with a particular focus on communities of color often excluded from mainstream craft-beer culture.
Visit the New Site!
The launch of Soul Mega's new custom website by Caandor Labs represents a pivotal moment in their continued growth and success. With a design that embodies their vision and a powerful CMS system to streamline operations, Soul Mega is equipped to better serve their expanding audience. As they forge ahead, Soul Mega remains committed to their mission of greatness, creativity, inclusion, community enterprise, and social responsibility. Caandor Labs is proud to have been a part of Soul Mega's journey and will continue to support their pursuit of excellence in the craft-beer industry.
Stay curious.
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